How to increase Instagram story views (and why they matter for brand deals)

When a brand considers working with you, the first thing many of them ask for is a screenshot of your story views. Stories are where your most loyal followers see you daily, so story views are a decent proxy for how many people actually pay attention.

A healthy story view rate

Most accounts get story views equal to about 3–10% of their followers. Smaller accounts tend to be at the higher end.

How to get more story views

• Post stories every day, even just two or three frames. Consistency trains followers to check you.
• Use interactive stickers: polls, quizzes, sliders and question boxes. Every tap tells Instagram people care.
• Put your best frame first. If the first story is boring, people tap through.
• Don't post twenty in a row. Viewers drop off fast after five or six frames.
• Share new Reels to stories with a "new post" sticker.
• Reply to story replies to keep conversations going.

Stories and the algorithm

The order of stories at the top of the feed depends on how often someone interacts with you. If a follower regularly views and replies to your stories, you'll appear near the front of their bar.

Using story view services

Story view services spread views across all your active stories with one order, and you only need your username. They're cheap, and there are Indian story view options if you want the viewer list to look local. They're popular with creators preparing a media kit.