Facebook video and Reels monetisation in India: a plain-English guide
Eligibility basics, the 60,000-minute requirement for in-stream ads, and how Indian creators earn on Facebook.
By the Boostpe team · 22 April 2026 · 2 min read
Facebook Video & Reel Views · Views with the retention you need, from 3-second views to minutes-long views, plus reels views.OrderFacebook has changed its creator monetisation programs several times. The names change, but a few requirements keep coming up.
The typical requirements for in-stream ads
Historically, Facebook has asked pages to have around 5,000 followers and 60,000 minutes viewed in the last 60 days, plus a set number of active videos, and to follow its Partner Monetisation Policies. Check Professional Dashboard → Monetisation for the exact current requirements for your page.
Reels earnings
Facebook has run bonus and ads programs for Reels in different forms. Availability depends on invitations and region.
What you can control
- Post original videos. Reposted clips get demonetised fast.
- Make videos longer than three minutes if you're aiming for in-stream ads.
- Post consistently and reply to comments.
The 60K minutes problem
60,000 minutes is a high bar for new pages. Some creators use 60K minute watch-time packages on a long video to close the gap. Make sure the video length matches the package you choose.